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According to The Social Media Bible, “Social Media is the media we use to be social. That’s it.”

It has never been easier to share information online and to connect with like-minded individuals as it is today. Here are some interesting statistics about five of the most popular social networks:  Facebook, Twitter, LinkedIn, YouTube and Blogging.

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Facebook

• Facebook has over 845 million users.
• The average Facebook user has 130 friends.
• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) is shared each month.
• There are more than 100 million active users currently accessing Facebook through their mobile devices.
• People that access Facebook via mobile are twice as active than non-mobile users (consider this fact when designing your Facebook page).
• People spend over 500 billion minutes per month on Facebook.
• There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.

Statistics from Facebook press office.

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Twitter

• Twitter gets more than 370,000 new users every day.
• There are nearly 200 million users of Twitter’s services.
• There are more than 600 million searches on Twitter every day.
• Twitter started as a simple SMS-text service.
• Over 60% of Twitter use occurs outside the U.S.
• Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
• More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference.

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LinkedIn

• LinkedIn is the oldest of the Social Media networks mentioned here. It was created on May 5, 2003.
• There are more than 80 million users worldwide.
• Members of LinkedIn come from more than 200 countries from every continent.
• LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.
• 80% of companies use LinkedIn as a recruitment tool.
• A new member joins LinkedIn every second.
• LinkedIn receives almost 12 million unique visitors per day.
• Executives from all Fortune 500 companies are on LinkedIn.
• Recruiters account for 1-in-20 LinkedIn profiles.

Statistics from LinkedIn press centre and SysComm International.

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YouTube

• The very first video uploaded was called “Me at the Zoo,” on April 23, 2005.
• YouTube contains 100 million videos.
• YouTube is the second-largest search engine in the world.
• YouTube receives more than 2 billion viewers per day.
• Every minute, 24 hours of video is uploaded to YouTube.
• The U.S. accounts for 70% of YouTube users.
• You would need to live for around 1,000 years to watch all the videos currently on YouTube.
• YouTube is available in 19 countries and 12 languages.
• Music videos account for 20% of uploads.

Statistics from YouTube press centre & Website Magazine.

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Blogging

• 77% of Internet users read blogs.
• There are over 200 million blogs.
• 60% of bloggers are between the ages 18-44.
• Most bloggers update 2-3 times a week.
• 25% of bloggers blog from their smartphones.
• Corporate blogging accounts for 14% of blogs.
• 15% of bloggers spend 10 hours a week blogging.
• More than half of all bloggers are married and/or parents.
• More than 50% of bloggers have more than one blog.
• Bloggers use an average of five different social sites to drive traffic to their blog.

Statistics from Technorati’s State of the Blogosphere 2010.

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If you need help integrating social media into your current marketing mix, MBS Communications is here to help.